Business Card Marketing – 3 Common Mistakes That Kill The Effectiveness Of Your Business Card

I am sure most people would agree that, if you you want a marketing piece to intrigue the potential client, then it has to look good. A powerful message targeted to the right audience, nice visuals, preferably something memorable.

Yet, I have found that so many organizations neglect a potentially significant marketing tool, even though they all have them. I am talking about business cards.

Business cards are a representation of who we are and what our business is. Unfortunately, 99% of them are completely forgettable. We collect a stack of business cards at networking events, and go through them afterwards (unless they get tossed into a desk drawer and are lost to the ages), and they all look alike. Same size, same weight, same everything.

Although there is enough material on this topic to write a book (which I am), I wanted to point out 3 critical errors most people make with business cards.

#1 – One card for all occasions

A marketing piece should target a specific audience, and should specifically address the needs and wants of that audience. Unless your business only has one type of customer, then you are under-utilizing this tool if you have one generic business card. And with how inexpensive business cards have become, there is really no reason not to have multiple types of cards. As an entertainer, I have 4 different business cards. One is for the corporate market, one is for children’s entertainment, one is for festivals and events, and the other is a generic card for use when a potential client does not fall into any of those previous categories. Each card addresses the needs for that particular type of client, and how I can fulfill those needs.

#2 – 50% of the space is wasted

A business card has 2 sides, yet I only see printing on both sides of maybe 30% of the business cards I receive from others. If you were printing a brochure, would you only put content on one side? The other side can have other important information, like a special offer, a call to action, or some kind of useful information that could be a reason for someone to actually KEEP the business card.

#3 – No product pictures

You wouldn’t put out a product brochure without showing your product, would you? I know, some may argue that they are a service provider, so there is not a physical product to show. WRONG! A picture is even more important to a service provider, because the product is YOU! A picture of you makes you a person, not a faceless entity. And if the client identifies with you as a person instead of just a company, then you can build a relationship with that client. And relationships are what lead to referrals and testimonials. So, if you are a mortgage broker or an insurance agent or some other service provider that represents a large company without a face, then it is absolutely VITAL that your picture be on your card.

As I mentioned earlier, there is much more to be said on this subject. But I figured I would provide a few key tips that readers may find helpful.

Good luck to you, and here is to your success!

Home Business Article Marketing – Stuck For Words?

Okay, so article marketing works. People write articles and submit them to the online article directories and if the article is any good, the traffic begins to flow to the site in their resource box at the end of the article.

But what if you’re stuck for words?

Ah, I’m glad you asked.

A RESCUE KIT FOR STUCK WRITERS

I have run across a helpful rescue kit in the form of a report called “Articles That Write Themselves” – which even tells you what to write. Exact sentence templates, yes. Cant get much easier than that, now can it?

Written by Dylan Loh, the writing is breezy and easy to read even though his first language is not English – and that didn’t hold him back from writing profitable articles.

WHAT IF YOU’RE STUCK FOR WORDS?

There’s a handy list of examples/templates for writing your teasers. These blurbs are the article summaries that you need to write to induce your target audience to visit your site.

His “Effortless Article Rewriting” system will help those who find they get stuck too often. Simple and do-able.

THIS IS NOT FOR YOU IF…

When I am reviewing products, I like to consider this question “Who should *not* buy this?” So with Secret Article Profits, the answer is

* Those who will not write. Note “will not write” – not cannot. If you reckon you don’t know how to write, relax. Dylan has a number of methods which should get you out of trouble here, including a section on article re-writing where you take other people’s handiwork and refashion it into your own unique articles without breaking copyright laws.

* Those who are bothered by a few typos. Don’t be. You can still make money even if your writing is not textbook perfect.

* Those who expect to get rich in 3 weeks shouldn’t buy this. That’s an unrealistic expectation for any article writing system.

* Those who are easily distracted by the next “shiny new thing” will pop up tomorrow or the next day. Generating article income is not a one-shot affair. You do need to be somewhat consistent if you want pleasing results. The more you work at it, the more pleasing the results will be, once you’ve got a grip on a proven article profits system like this.

There is more on Secret Article Profits at http://www.squidoo.com/ArticleCashflow

A New Twist In SEO and Marketing

Did you ever hear of someone in the field of Search Engine Optimization, and having a website with an Alexa Ranking of No Data proudly displayed on the home page? I mean, how foolish can you get? If you don’t know what you are doing, at least pretend! Ridiculous! Right? Wrong.

The goal of every Search Engine Optimization service should be to help improve the ranking of a website from where it is. It is easier to judge the skill of a SEO consultant when you watch him progress in his natural optimization, and you understand what he is doing. Everyone starts with a Google Page Rank of 0.

As a matter of fact, when it comes to search engine optimization, and search engine marketing, it is hard to find the most qualified SEO for a given industry, based on Google Ranking alone. Why do I say this? Let us take for example a search Engine Optimization firm that offers services on their website. Many visitors come to the website in order to use their SEO tools (back link checker, meta tags generator, keyword analyzer…). Are the visitors coming because of their Optimization skill and the value of their services? Will the Search Engine Consultant build the same tools on your website that they built on their own website? Not very likely.

This does not mean to say that they are not reputable and highly qualified. It just means we do not know for sure they are the most qualified Optimization firm for every industry on the Internet. We can safely say that you can trust them to build a Search Engine Marketing website. If you are in the real estate, you may want to think twice before parting with your hard earned money.

The best solution is to research the testimonials of their clients. If the marketing company took a business with a Page Rank of 0, and built it into a company with a Page Rank of 6 or 7, they are likely trustworthy to increase your online presence as well.

There are two specific things you should watch out for. 1. Do not allow them to add coding to your website that you do not understand, 2. Make sure they are not optimizing it in a way that you are required to pay a monthly fee to retain your ranking. Every high ranking website needs to be maintained, but, sometimes a well-connected SEO firm can optimize with links that can and will be removed if you do not subscribe with a monthly fee. It can be more of an addiction, than a subscription.

There are some highly qualifies professionals out there, but there are many crooks too. Choose your online optimization firm wisely. If the Optimization firm has a high ranking. It could be due to factors that will not be helpful in your industry. Research well before making a commitment. Online success is tedious work, but it is accessible to anyone. If you make the right decisions, you can increase your business many times over.